20+ years across startups and enterprise. Tealium's first designer, $10M to $100M. Originated the vision that became ServiceNow's AI-native platform strategy. Still hosting the table.
Featured
Originated a platform vision that became ServiceNow’s top strategic initiative—transforming the core platform into an AI-native offering across eight business units and 40+ scrum teams.
Turned a twice-deprioritized capability into a precise, fundable platform strategy—and helped carry it through delivery.
Designed and shipped a suite of no-code developer tools whose patterns influenced builder experiences across the platform.
Defining the workflow experience through external systems via Model Context Protocol.
Turned a brittle, service-heavy data workflow into a guided self-service product.
Rebuilt an in-browser data tool from the ground up—designing the experience and shipping the frontend.
Made the relationships, health, and movement of customer data visible across a growing product suite.
Designed bulk onboarding and permission architecture across an expanding enterprise product suite.
Shipped a critical security capability under startup constraints as both designer and developer.
Earlier work
Five case studies from my years as Tealium’s first designer—when customer research, interaction design, systems thinking, and production code often happened in the same seat.
Rebuilt an in-browser data tool from the ground up—designing the experience and shipping the frontend.
Read case study ↗
Turned a brittle, service-heavy data workflow into a guided self-service product.
Read case study ↗
Made the relationships, health, and movement of customer data visible in one place.
Read case study ↗
Designed bulk onboarding and permission groups across a growing enterprise product suite.
Read case study ↗
Shipped a critical security capability under startup constraints as both designer and developer.
Read case study ↗Writing
Field notes on AI-native products, developer experience, and the organizational systems behind ambitious platform work.
View all writing →When a working prototype creates more decision velocity than another design review.
Read essay →At platform scale, the operating model is part of the user experience whether the team acknowledges it or not.
Read essay →The interface is only the visible edge. The harder work is aligning workflows, architecture, and investment.
Read essay →